PR First | London

Lara Grylls

Lara Grylls

Chief Executive, lara@prfirst.co.uk

Lara has spent over 25 years in the interiors PR industry, founding her first agency, Lara Grylls PR, at the tender age of just 23. Lara has worked with some of the biggest names in the interiors, design, lifestyle and retail industries, giving her an unrivalled contacts book and a vast experience in spear-heading innovative PR campaigns that are tailored to specific audiences and goals to ensure commercial success. Lara is famed for her creativity and personal touch with both clients and the press – once met, never forgotten.

Gavin Gomes

Gavin Gomes

Managing Director, gavin@prfirst.co.uk

Results-driven Gavin has over 15 years’ experience in homes and interiors PR, designing creative, innovative and effective campaigns that have made a real difference to the image and success of a wide range of companies, from small start-ups through to major high street stores. Passionate about photography, Gavin’s little black book of stylists and photographers has delivered beautiful, on-brand creative lifestyle images that are now held up as benchmarks for future campaigns – and which feature widely in the editorial pages of the interiors and lifestyle press, both print and online.

Tulsi Patel

Tulsi Patel

Account Director, tulsi@prfirst.co.uk

Efficient, results-focused and team playing Tulsi has over seven years’ experience in the PR and events industries. Having worked across interiors, travel, spa, lifestyle, hospitality and charity campaigns, Tulsi is proud of her diverse and long-standing client and media relationships in both B2C and B2B sectors. Tulsi thrives under pressure, coming into her own when developing strategic PR plans, delivering targeted results and nurturing new team members. 

Lorcan O’Donoghue

Lorcan O’Donoghue

Senior Account Manager, lorcan@prfirst.co.uk

Lorcan has been working in interiors PR for five years, across a wide variety of clients from independent, boutique brands through to prominent high street and online retailers. Joining PR First in 2017, Lorcan is experienced in creating effective target driven PR strategy creative writing and project managing photoshoots.

Sarah Kelly

Sarah Kelly

Senior Account Manager, sarah@prfirst.co.uk

Sarah has worked in various roles across retail, marketing and project management before delving into the world of interiors PR.  She prides herself on delivering the very best service to both clients and the press, securing great coverage as well as supporting on seasonal activity, press launches and campaign planning. 

Lily Bell

Lily Bell

Account Manager, lily@prfirst.co.uk

Enthusiastic and passionate about interior design, Lily joined the PR First team two years ago. With previous experience in the kitchen and bathroom industry, Lily utilises her strong media contacts, creative writing skills and multitasking ability to secure targeted coverage for clients. 

Grace Bowden

Grace Bowden

Senior Account Executive, grace@prfirst.co.uk

After studying art and design Grace discovered her passion for PR whilst completing various placements both in-house and agency side. During her time at PR First, Grace has completed her Level 4 Diploma in Public Relations whilst maintaining a full time role. She is fantastically organised, enthusiastic and has built up strong relationships with the press.

Anna Dodsworth

Anna Dodsworth

Senior Account Executive, anna@prfirst.co.uk

Following four years of working within Fashion and Lifestyle PR, Anna joined PR First to pursue her love of design and interiors. With a degree in Textile Design Anna has continued to use her creative flair, recently gaining a Diploma in Upholstery and Soft Furnishings. Dedicated and personable, Anna enjoys forging relationships with clients and press.   


Rosanna Johnson

Rosanna Johnson

Senior Account Executive, rosanna@prfirst.co.uk

Rosy joined the team after making a leap to the world of PR from a previous career in journalism, working alongside some of the industry’s best stylists, photographers and writers. Rosy is a keen creative writer herself having studied English in Brighton, where she continues to reside to this day.


Sydney Davidson

Sydney Davidson

Senior Account Executive, sydney@prfirst.co.uk

After graduating from the University of South Wales Sydney, interned in in a number of PR agencies before joining PR First. She thrives off the bustling atmosphere in the office and helping out on photoshoots for clients. Organised and friendly, Sydney enjoys making sure everything is in order and runs smoothly.


Lara Cooper

Lara Cooper

Account Executive, larac@prfirst.co.uk

After completing a degree in media and communications, Lara spent several months interning in fashion before pursuing her interest in lifestyle and interiors PR. Lara is a friendly and eager member of the team with a keen eye for design and enjoys spotting the latest trends. 


Jane Reade

Jane Reade

Non-Executive Director, jane@prfirst.co.uk

A seasoned professional, Jane has seen the world of interiors and lifestyle PR develop into the complex and sophisticated industry it is today. A passionate advocate of moving with the times while ensuring proper old-school customer service, Jane leads by example and is completely hands-on, helping us to deliver ground-breaking and commercially successful campaigns that grow and develop our clients’ brands. Skilled in reputation management, she has a contact network that reads like a who’s who of the interiors world, giving her the ear of the most influential people in the business. Always careful to never over-promise, Jane is always committed to over-deliver.

Helen Dickinson

Helen Dickinson

Non-Executive Director, pr@prfirst.co.uk

Helen Dickinson was Head of Communications at John Lewis for 13 years, playing a key role in the Partnership’s outstandingly successful business strategy. Prior to this, she spent five years transforming the profile of its sister brand, Waitrose. As Communications Director, Helen’s role encompassed all aspects of the business from corporate, financial and crisis management to consumer affairs and media relations. Helen has been recognised as the architect of what is now considered as one of the most successful internal press offices in the UK. She now heads up her own agency, HD Media Consultants, specialising in reputation and crisis management, PR consultancy and print and broadcast media coaching. Helen is also a project director for broadcast documentary opportunities and a consultant on communication team structures.