PR First | London

Lara Grylls

Lara Grylls

Chief Executive, lara@prfirst.co.uk

Lara has spent over 25 years in the interiors PR industry, founding her first agency, Lara Grylls PR, at the tender age of just 23. Lara has worked with some of the biggest names in the interiors, design, lifestyle and retail industries, giving her an unrivalled contacts book and a vast experience in spear-heading innovative PR campaigns that are tailored to specific audiences and goals to ensure commercial success. Lara is famed for her creativity and personal touch with both clients and the press – once met, never forgotten.

Gavin Gomes

Gavin Gomes

Managing Director, gavin@prfirst.co.uk

Results-driven Gavin has over 15 years’ experience in homes and interiors PR, designing creative, innovative and effective campaigns that have made a real difference to the image and success of a wide range of companies, from small start-ups through to major high street stores. Passionate about photography, Gavin’s little black book of stylists and photographers has delivered beautiful, on-brand creative lifestyle images that are now held up as benchmarks for future campaigns – and which feature widely in the editorial pages of the interiors and lifestyle press, both print and online.

Tulsi Patel

Tulsi Patel

Account Director, tulsi@prfirst.co.uk

Efficient, results-focused and team playing Tulsi has over seven years’ experience in the PR and events industries. Having worked across interiors, travel, spa, lifestyle, hospitality and charity campaigns, Tulsi is proud of her diverse and long-standing client and media relationships in both B2C and B2B sectors. Tulsi thrives under pressure, coming into her own when developing strategic PR plans, delivering targeted results and nurturing new team members. 

Chloe Joseph

Chloe Joseph

Account Director, chloe@prfirst.co.uk

Chloe just can’t keep away from PR First, and that’s a good thing! Having taken time out to bring up two energetic boys, Chloe has returned to her desk in Camden with more oomph than ever. Not only that, but she brings with her 11 years of outstanding experience – designing and delivering campaigns for a broad range of clients across the interiors world. Chloe has always been a home maker, but with a house now full of children, Chloe is looking forward to applying her passion for interiors to her clients’ needs.

Christina Bowden

Christina Bowden

Account Director, christina@prfirst.co.uk

After two years delivering local, national and international PR for a national charity, Christina has returned to her first love, Interiors PR. A key member of the John Lewis Communications team for over 10 years, she has a relentless enthusiasm and passion for product and is an excellent ambassador for her clients. Christina has a particularly extensive knowledge of the kitchen and bathroom sector, where she has managed technology, large and small electricals; as an accomplished event planner, she led on the UK launches of 3D televisions and curved TV screens.


Simon Midgley

Simon Midgley

Account Director, simon@prfirst.co.uk

Following a three year PR, Advertising and Marketing degree, Simon has worked for a number of luxury interior brands over the last 12 years, including Liberty London, Astier de Villatte, Rory Dobner, Galapagos Designs and Luke Edward Hall to name a few. With agency, in-house and experience as a PR consultant under his belt his little black book is priceless.

Simon's ethos is “Timing is everything.” Whether it be the timing of a press release, the time it takes to respond to an email or knowing when and what the next big thing will be, his intuitive instinct helps to create successful PR strategies which feeds the ever-changing media agenda.

Simon is also a Freelance Writer for the London Evening Standard, reviewing events, restaurants, bars and things to do in and around the UK.


Lorcan O’Donoghue

Lorcan O’Donoghue

Senior Account Manager, lorcan@prfirst.co.uk

Lorcan has been working in interiors PR for five years, across a wide variety of clients from independent, boutique brands through to prominent high street and online retailers. Joining PR First in 2017, Lorcan is experienced in creating effective target driven PR strategy creative writing and project managing photoshoots.

Sarah Kelly

Sarah Kelly

Account Manager, sarah@prfirst.co.uk

Sarah has worked in various roles across retail, marketing and project management before delving into the world of interiors PR.  She prides herself on delivering the very best service to both clients and the press, securing great coverage as well as supporting on seasonal activity, press launches and campaign planning. 

Lily Bell

Lily Bell

Account Manager, lily@prfirst.co.uk

Enthusiastic and passionate about interior design, Lily joined the PR First team two years ago. With previous experience in the kitchen and bathroom industry, Lily utilises her strong media contacts, creative writing skills and multitasking ability to secure targeted coverage for clients. 

Grace Bowden

Grace Bowden

Senior Account Executive, grace@prfirst.co.uk

After studying art and design Grace discovered her passion for PR whilst completing various placements both in-house and agency side. During her time at PR First, Grace has completed her Level 4 Diploma in Public Relations whilst maintaining a full time role. She is fantastically organised, enthusiastic and has built up strong relationships with the press.

Anna Dodsworth

Anna Dodsworth

Senior Account Executive, anna@prfirst.co.uk

Following four years of working within Fashion and Lifestyle PR, Anna joined PR First to pursue her love of design and interiors. With a degree in Textile Design Anna has continued to use her creative flair, recently gaining a Diploma in Upholstery and Soft Furnishings. Dedicated and personable, Anna enjoys forging relationships with clients and press.   


Sydney Davidson

Sydney Davidson

Account Executive, sydney@prfirst.co.uk

After graduating from the University of South Wales Sydney, interned in in a number of PR agencies before joining PR First. She thrives off the bustling atmosphere in the office and helping out on photoshoots for clients. Organised and friendly, Sydney enjoys making sure everything is in order and runs smoothly.


Jane Reade

Jane Reade

Non-Executive Director, jane@prfirst.co.uk

A seasoned professional, Jane has seen the world of interiors and lifestyle PR develop into the complex and sophisticated industry it is today. A passionate advocate of moving with the times while ensuring proper old-school customer service, Jane leads by example and is completely hands-on, helping us to deliver ground-breaking and commercially successful campaigns that grow and develop our clients’ brands. Skilled in reputation management, she has a contact network that reads like a who’s who of the interiors world, giving her the ear of the most influential people in the business. Always careful to never over-promise, Jane is always committed to over-deliver.

Helen Dickinson

Helen Dickinson

Non-Executive Director, pr@prfirst.co.uk

Helen Dickinson was Head of Communications at John Lewis for 13 years, playing a key role in the Partnership’s outstandingly successful business strategy. Prior to this, she spent five years transforming the profile of its sister brand, Waitrose. As Communications Director, Helen’s role encompassed all aspects of the business from corporate, financial and crisis management to consumer affairs and media relations. Helen has been recognised as the architect of what is now considered as one of the most successful internal press offices in the UK. She now heads up her own agency, HD Media Consultants, specialising in reputation and crisis management, PR consultancy and print and broadcast media coaching. Helen is also a project director for broadcast documentary opportunities and a consultant on communication team structures.