Finding a distinct voice in the crowded marketplace is key, especially for new entrants. So, when American paint brand Benjamin Moore was expanding into the UK, PR First was brought on board to ensure they hit the right note. Content was key to this brief with the team creating bold imagery, magazine style narratives and expert comment that reinforced the brand as ‘The Designer’s Choice’. The assured tone and relatable content cemented Benjamin Moore’s position in market, resulting in an unmissable media presence and increase in stockists from just two stores in 2018 to 150+ today.
