We love a brand with real character, and lighting business Pooky has exactly that. PR First was brought onboard at launch to ensure the company’s quirky and beautiful designer pieces found exactly the right audience. Working on strategy and creative, we’ve helped them build a passionate cult following that’s made the brand synonymous with striking, clever and great value lighting solutions, eventually culminating in an influential brand partnership with H&M.
“We’ve worked with PR First for 5 years when we launched the business. As an agency, PR First have an excellent reputation amongst the editorial community for professionalism, efficiency and for understanding the needs of both clients and journalists. Attentive, energetic, and creative they are a really great partner for Pooky.”
Tim Doyne | Managing Director
Pooky Lighting Limited