In a crowded market and working from a base of zero, carving a standout path was critical. With a pop-ey brand personality and products that boasted the holy trinity (design-led, affordable and high quality) the key to success was spreading the good news like wildfire
Leaning into the disruptive nature of the brand with playful media comms and moments of joy we amplified a holistic program of collaborations and partnerships in addition to producing seasonal lifestyle visual assets from day one, shaping brand identity.
“We’ve worked with PR First for 5 years when we launched the business. As an agency, PR First have an excellent reputation amongst the editorial community for professionalism, efficiency and for understanding the needs of both clients and journalists. Attentive, energetic, and creative they are a really great partner for Pooky.”
Rohan Blacker | Founder of Pooky
Pooky Lighting Limited
