Sofology Pioneer Sofa

With more consumers hyper aware of the carbon footprints of our everyday products, more brands are beginning to take a good look at their product cycles and sourcing sustainable materials, paving way for some ingenious product development and truly remarkable eco-initiatives in hope to make a difference. Whether big or small, we like the way these brands are going…

Sofology

Sofology launched its Pioneer sofa late last year in partnership with the Plastic Bank. Using fibres made from recycled plastic to make the cushions, the collaboration is helping to clean up our oceans and save marine life. On top of that, the Pioneer sofa features 100% recyclable springs, sustainably sourced timber and absolutely zero foam. Available in a range of colours and showcasing a contemporary relaxed Scandi-inspired shape, this sofa will not only help save the earth but will make a comfortable and stylish addition to your living room.

Wild

The sustainable deodorant brand took over Instagram in 2020 with its cool and customisable cases and myriad of famous sponsors. Single use plastic free and an aluminium case, Wild sends refills direct to your door as and when you need them, all sent in compostable packaging. Vegan and free of parabens and sulphates: these eco deodorants are good for you and the environment.

Wild Deodorant

Levi’s

Fast fashion has come under fire over the last few years for its high carbon footprint, unethical production techniques and wasteful nature. One company trying to combat this is everyone’s favourite denim brand: Levi’s. The Wellthread ‘stay loose’ line uses recycled denim to reduce chemical use as well as CO2 footprint – the denim can even be recycled once they’ve lived out their lifecycle. Effortlessly cool, the denim saves water by using organic cotton, sustainably sourced viscose, and a water-saving dye method.

Levi's